Hypotheses

By examining Kijiji’s existing user experience and interface we will be able to find more innovative and user-friendly features to improve the quality, detail and flow of the Post Ad feature. Second, by conducting a dive into current and potential Kijiji users we will be able to better understand the user’s journey through the interface to improve the user experience with multiple devices in mind. Third, by analyzing Kijiji’s similar competing buy and sell services we will be able to explore new and existing features to increase the conversion rate to prevent users dropping in the middle of the posting process.

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High-level Overview

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Goals

Kijiji is seeking to create a new online presence. This web presence provides Kijiji users with an ability to search and purchase products through private sales conducted online, as well as other services and content through the site. The goals of our Kijiji UX Design project are:

• to understand the varying usage scenarios Kijiji users go through

• to increase the conversion rate so that fewer users drop in the middle of the Post Ad process

• to enhance the user’s flow to improve the quality and components of the ads submitted through the interface

 

Plan

 

Project Approach

Our process during this UX Design project will include four parts:

• Plan

• Define

• Develop

• Extend

During the Plan process, we will explore a number of suitable research methodologies.

 

Methodologies

The methodologies include, but are not limited to:

• Analytics audit

• Content audit

• Information architecture

• Competitor analysis

• Personas

• Usage scenarios

• Surveys

• Usability testing

• Recruitment

• Wireframing

• Prototype

• A/B testing

 

Next, we will define the efforts that will take place in each phase of our approach.

 

The business goals and user needs will be defined and Kijiji will sign off for approval. The research methodologies will be defined and will also need to be signed off by Kijiji for approval. Meetings will be held between Pamela Obre Co. and Kijiji bi-weekly or when updates are needed.

 

Tools

The following tools will be used for the research process, but are not limited to:

• Tableau analytics

• Google analytics

• Content Audit Template by Content Strategy Inc.

• Microsoft Excel

• Microsoft Powerpoint

• Adobe InDesign

• Adobe Illustrator

• Adobe Xd/Sketch/Figma

• Usertesting.com

• Surveymonkey.com

 

We will conduct audits for site content and analytics using Google, Content Audit Template, where the data will be visualized using Tableau and Excel. The content audit will yield useful insights from existing Information Architecture. Personas will be generated using data from the audits and created using InDesign. A competitor analysis will be done, with any existing sites and apps who share the same buy & sell feature as Kijiji. We will focus on what makes their UI features effective. We may explore beyond digital platforms, if needed. A survey will be implemented using Surveymonkey.com into the existing Kijiji site to gain insight into user needs, goals and painpoints. If more data is needed, recruiting for usability testing will be done.

 

The design part of the process will then begin. These insights will then be used to create usage scenarios, to understand user behaviours. These will be visualized in InDesign. Wireframes will be created using Xd/Sketch/Figma. Once we have gained enough insight, the data will be analyzed and presented through Powerpoint. Prototypes will be created using Xd/Sketch/Figma. A/B testing will be conducted if needed to compare different variations of prototypes.

 

Once outcomes are created, we will conduct testing. Usability testing will be done using Usertesting.com. Prototypes will be tested in-person by volunteers or digitally onsite by volunteers and/or users. Feedback will be taken in-person or through a survey online using Surveymonkey.com.

 

With that said, further refinement and testing will be done accordingly. Meetings will be planned as the project pans out, where the newfound data will be presented in a simple, digestible manner.

 

 

Scope of Work

 

We were approached by Kijiji to provide all services required to build UX Project: Post Ad Flow.

 

We will focus solely on the Post Ad feature, flow, and ads of Kijiji’s site.

 

Kijiji will provide detailed feedback on all aspects of UX Project: Post Ad Flow in accordance to the Project Plan.

 

Kijiji will provide any required assets for use in the project, including brand standards, fonts, colour schemes, etc.

 

 

Deliverables

 

Pamela Obre Co. provides a variety of deliverables throughout the course of a project. For Kijiji, we have identified the following deliverables:

• Personas

• Usage scenarios

• Presentation deck on Data Analysis

  • Usability testing findings

• Proposal on UX Design elements

  • Information Architecture

  • Post ad flow

  • Posted ads

  • Prototypes

 

 

Ownership and rights

 

Any work for this project produced by Pamela Obre Co. is Licensed under CC BY 4.0. Kijiji is free to:

• Share – copy and redistribute the material in any medium or format

• Adapt – remix, transform, and build upon the material for any purpose, even commercially.

The Licensor cannot revoke these freedoms as long as licensed terms are followed.

 

 

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Acknowledgement and sign-off

 

This proposal is acknowledged and agreed in its entirety by Kijiji., This proposal must be signed and dated by an authorized representative of Kijiji in order to be put into effect. Alternatively, a signed purchase order referencing this document will constitute acceptance in place of this signed document (provided that any pre-printed terms on such purchase order shall be considered null and void and of no effect).

 

This proposal constitutes the entire agreement between the parties with respect to the subject matter of this document. This proposal merges and supersedes all prior oral or written agreements, discussions, negotiations, commitments, writings or understandings. This includes without limitation any representations contained in any sales materials. Each of the parties acknowledges and agrees that in any execution of this proposal it has not relied upon, and it expressly disclaims any reliance upon, any representation or statement not set forth herein or in the Agreement.

 

Accepted by the authorized representatives of:

 

Pamela Obre Co.

Kijiji

By:

Name:

Title:

Date:

By:

Name:

Title:

Date:

 

Make all checks payable to: Pamela Obre

 

 

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Principles of the Process

 

All design should be simple and intuitive.

• The use of design will be minimalistic and easy to understand, regardless of user’s experience with technology, skills, or concentration levels. The design will always be motivated by the user in-mind. Each design decision will be motivated by a purpose.

 

All design should be diverse.

• The design will accommodate to a vast range of individual preferences and abilities.

 

All design should be easy to use.

• The design will be used efficiently and will place the lowest cognitive load on the user without compromising function or aesthetics. The design will be comfortable and will not be exhausting.

 

All design should be familiar.

• The design will not introduce foreign elements. The design will not confuse and force users to learn a new ability.

 

All design should be perceivable.

• The design will communicate information effectively to the user, regardless of their sensory abilities.